Czech artist Kater\u02c7ina \u0160ed\u00e1 regards her work as \u201csocial art.\u201d She is not interested in the gallery or\u00a0 useum space, but in the work with people in an attempt to bring them together into a community. In her\u00a0 rojects, in which she explores and highlights social patterns under lab conditions, she activates the\u00a0 articipants in a type of game, which contributes to confrontation of the loss of identity and sense of\u00a0 lienation in an ever-changing contemporary society. The Czech word \u0161ed\u00e1 means gray, a color which\u00a0 as become a hallmark of her work. \u0160ed\u00e1 gathers \u201cgray\u201d people, who do not stand out in their own right, and\u00a0 ctivates them, thereby striving to change their lives and shed a new light on gray.
\n\u0160ed\u00e1\u2019s largest project, whose documentation is presented in the exhibition, is a social game she\u00a0 reated for the inhabitants of three sequestered Czech villages, which culminated in a Saturday activity in the village of Ponetovice (in May 2003). For an entire year, the artist observed and analyzed daily life in\u00a0 hese villages, only to learn that their occupants often complain \u201cthere is nothing there\u201d: no basic services
\nsuch as post office, health care, or a site for social gatherings. A questionnaire she distributed asking\u00a0 bout living habits in these villages revealed that the inhabitants spend most of their weekends keeping up a monotonous routine.
\nIn light of her findings, \u0160ed\u00e1 set out to enhance community life via an activity which unifies forces to\u00a0 reate a whole greater than the sum of its parts. Everyday life is granted a unique power when every\u00a0 imple act is undertaken by all village people simultaneously. The residents were recruited to perform a\u00a0 daily regime of activities\u201d following a long process which entailed house calls, advertisements, and public meetings. The program-game was based on a strict timetable, from getting the morning paper,\u00a0 hrough shopping, airing and cleaning the house, bike riding along the village paths, and a fixed lunch, to\u00a0\u00a0 meeting in the local pub,
\nwatching the news, and turning off the lights\u2014all at prescribed times. The social research resulted in an\u00a0 xciting experience, enabling each resident to take part in a collective experience and realize the power\u00a0 nherent to the little things in life. Nothing compares to the illumination afforded by the discovery of the\u00a0 reviously invisible.
\nThe interview was prepared for the group exhibition of the 21 shortlisted artists of the 2010 Future\u00a0 eneration Art Prize, PinchukArtCentre, Kiev, Ukrai<\/p>\n","protected":false},"excerpt":{"rendered":"

Czech artist Kater\u02c7ina \u0160ed\u00e1 regards her work as \u201csocial art.\u201d She is not interested in the gallery or\u00a0 useum space, but in the work with people in an attempt to bring them together into a community. In her\u00a0 rojects, in which she explores and highlights social patterns under lab conditions, she activates the\u00a0 articipants in […]<\/p>\n","protected":false},"featured_media":15522,"template":"","class_list":["post-15524","exhibitions","type-exhibitions","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/dev.petachtikvamuseum.com\/en\/wp-json\/wp\/v2\/exhibitions\/15524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.petachtikvamuseum.com\/en\/wp-json\/wp\/v2\/exhibitions"}],"about":[{"href":"https:\/\/dev.petachtikvamuseum.com\/en\/wp-json\/wp\/v2\/types\/exhibitions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.petachtikvamuseum.com\/en\/wp-json\/wp\/v2\/media\/15522"}],"wp:attachment":[{"href":"https:\/\/dev.petachtikvamuseum.com\/en\/wp-json\/wp\/v2\/media?parent=15524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}